How Electric Scooter Manufacturer Companies Can Boost Scooter Sales in the USA:
The USA has swiftly embraced shared electric powered scooters as a popular new shape of urban transportation.
But, with elevated opposition in the micro mobility industry, scooter producers need to adopt innovative strategies to maintain gaining clients and using scooter income within the united states.
This blog post will analyze the growth of the micro mobility movement thus far, challenges to ongoing expansion, and strategies companies can employ to increase electric scooter sales across more American cities and demographic groups.
The Rise of Scooter-Share:
In just a few short years, companies like Bird and Lime have seen unprecedented growth delivering fleets of stand up electric scooters to dozens of major American cities.
According to a 2018 survey by Navigant Research, 33 million rides were taken on shared kick scooters in their first year of operation across the U.S.
Riders appreciate the scooters as an affordable, accessible way to travel short distances around busy urban hubs, hopping on and off smoothly without the hassle of locking unlocking bikes.
As Bird CEO Travis VanderZanden observed, “We were one of the first to market with this new form of sustainable electric transportation.
The demand has been staggering Bird scaled to over 20 million rides in its first year of operation across 100 cities. Consistent expansion will require addressing barriers to regulation and safety.
Several high profile injuries and even fatalities associated with improper riding have prompted backlash in some municipalities.
As Sam Abdelhamid, Principal Research Analyst at Navigant Research notes, “Cities and consumers have enthusiastically embraced scooters for their potential to reduce individual car trips.
But injuries, improper riding, and abandonment in public spaces have also created challenges. Scooter companies must thoughtfully expand existing initiatives to promote responsible riding behavior if they hope to continue gaining ridership and driving scooter sales.
Strategies for Reaching New Riders in More Cities:
While major metros like San Francisco and Washington D.C. helped prove the concept’s demand potential, accessing untapped customers depends on offerings in mid sized urban areas as well. Some pathways scooter manufacturers can explore include:
Pilot Programs with Local Universities: Partnering with universities allows companies to introduce the scooter concept to a ready made market of young riders already comfortable with sharing platforms.
Campuses provide a small, contained environment to test operations. Several schools including Ohio State and Arizona State have launched successful scooter share pilot programs on their grounds.
Regional Marketing Campaigns: Coordinated digital and print advertisements associating scooters with convenient tourism or commuting could draw interest beyond major metro borders. Targeted campaigns emphasizing environmental benefits may appeal to outdoors focused cities.
Sponsoring Community Events: By sponsoring local gatherings, companies interact directly with residents to build awareness and excitement around scooters arriving in their city.
This hands on approach may help address regulations barriers. Event sponsorship also provides positive marketing exposure.
New Business Models for Reaching Individual Owners:
While shared rentals opened the micro mobility market, sustaining growth demands considering customers open to personal electric scooter purchases. Untapped opportunities include:
Subscription Programs: Offering monthly plans including maintenance, warranty coverage and optional upgrades could make ownership more accessible long term. This recurring revenue model builds customer retention.
Specialty Product Lines: Products catering to varying needs like heavy duty configurations for gig workers or all terrain scooters find new customer niches. Niche specialization demonstrates understanding diverse markets.
Bundling Insurance with Purchase: Packaging limited liability coverage directly into the scooter transaction protects riders from legal risks and may encourage commute adoption as gas prices rise steadily. This addresses a key consumer concern around safety risks.
Loyalty Strategies for Increasing Repeat Purchases:
Once customers are introduced to the benefits of micro-mobility, manufacturers can strengthen emotional connections through gamified loyalty programs keeping riders constantly engaged.
Taiwan based GOGORO provides an illustrative case study with its innovative APP approach boosting sales:
| GOGORO App Features | Customer Impact |
| Digital wallet & credits | Earn monthly credits for frequent rides or friend referrals, incentivizing activity |
| Exclusive social events | Experiences build sense of community excitement around the brand |
| Battery station map | Knowledge of nearby stations for swapping reassures riders, increasing comfort |
| Gamification elements | Badges and leaderboards make transport journey enjoyable and competitive |
By addressing the holistic consumer experience, GOGORO saw over 70% repeat purchases on its electric scooters despite significant local competition.
Similar long term retention strategies could prove effective for manufacturers developing brand loyalty stateside.
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Conclusion:
As affordable, sustainable transportation solutions become increasingly important to address issues like traffic, pollution and rising gas costs, interest in micro mobility options like electric scooters will continue expanding across more American cities and demographics.
However, sustained market leadership requires constant innovation adapting to evolving regulations, safety concerns and individual consumer needs beyond the initial shared fleet rental model.
Scooter Manufacturer adopting creative, localized strategies focused on increasing customer loyalty and repeat scooter sales will prove best equipped to shape this emerging industry moving forward.
With dedicated work boosting accessibility, rider education and satisfying the multi-faceted experience of scooter owners, the future remains bright for growing scooter sales in the USA.
With over 9 years of dedicated experience in the automotive industry, I am passionate about all things automotive. My journey began with a deep curiosity for automobiles, which led me to delve deeper into their mechanics, technology and trends. My expertise spans various aspects of the automotive world, from the latest electric vehicles to classic car restoration techniques. Through my articles, I aim to share my knowledge and insights, helping readers stay informed and inspired in the fast-paced world of the automobile.
