In the Demand In UAE and ever-evolving landscape of the UAE car market, a new contender has emerged, capturing the attention of discerning buyers and industry experts alike.
The Jetour X70, a Chinese luxury SUV, has experienced a remarkable surge in demand, challenging established brands with its compelling blend of style, features and affordability.
This comprehensive guide explores why the Jetour X70 has become a sought-after family car and how it’s reshaping perceptions of Chinese cars in the UAE.
Striking Exterior Design: Making a Bold Statement on UAE Roads
The Jetour X70’s exterior design is a testament to modern automotive aesthetics, seamlessly blending form and function. As you approach this affordable luxury SUV, you’re immediately struck by its commanding presence, which rivals that of more expensive European marques.
Front Fascia: A Visual Feast for Car Enthusiasts
- Bold Front Grille: The expansive grille dominates the front end, featuring a distinctive diamond pattern that catches the light and eye in equal measure. This design element not only enhances the vehicle’s aesthetic appeal but also improves airflow to the engine, contributing to its overall efficiency.
- LED Lighting Signature: Sleek LED headlights flank the grille, incorporating daytime running lights that give the X70 a futuristic appeal. The advanced lighting technology not only looks impressive but also provides superior illumination, enhancing safety during nighttime driving – a crucial feature for those late-night desert drives that are popular in the UAE.
- Sculpted Hood: Strong character lines on the hood create a sense of forward motion, even when stationary. This design choice not only adds to the X70’s sporty appearance but also contributes to its aerodynamic profile, helping to reduce drag and improve fuel efficiency.
Profile and Rear: Elegance in Motion
The side profile of the Jetour X70 showcases its SUV proportions with a modern twist:
- Flowing roofline that tapers slightly towards the rear, giving the X70 a coupe-like silhouette without compromising interior headroom
- Strong shoulder line running the length of the vehicle, adding a sense of strength and stability to the overall design
- Available panoramic sunroof, flooding the cabin with natural light – a feature that’s particularly appreciated in the UAE’s sunny climate
At the rear, LED taillights wrap around the corners, creating a wide stance that emphasizes the X70’s road presence. The automatic rear gate (available on select models) adds convenience for busy families, a feature that’s particularly useful when loading groceries or luggage for weekend getaways to places like Fujairah or Ras Al Khaimah.
Color Palette: Suited for UAE Tastes and Climate
Jetour offers a range of colors that resonate with UAE buyers, taking into account both personal preferences and practical considerations for the region’s climate:
- Pearl White: A classic choice that reflects heat, keeping the vehicle cooler in the intense UAE sun
- Obsidian Black: For those who prefer a more dramatic look, popular for evening events in Dubai and Abu Dhabi
- Metallic Silver: A versatile color that hides dust and minor scratches, ideal for daily use in urban environments
- Desert Sand: A unique option that pays homage to the UAE’s natural landscape
- Ocean Blue: A refreshing choice that stands out in a sea of neutral-toned vehicles
These choices allow owners to express their personal style while considering the harsh sunlight and dusty conditions often encountered in the UAE.
Luxurious and Spacious Interior: A Haven on Wheels
Step inside the Jetour X70, and you’re greeted by an interior that punches above its weight class. This budget luxury car offers a cabin that rivals more expensive European marques, providing a sanctuary from the bustling streets of Dubai or the long highway stretches between emirates.
Premium Materials and Build Quality
The Jetour X70’s interior showcases attention to detail and quality craftsmanship:
- Soft-touch surfaces on the dashboard and door panels, providing a tactile experience that belies the vehicle’s price point
- Available leather seats with contrast stitching, offering both comfort and style for long drives
- Brushed aluminum or wood-grain accents (trim dependent) that add a touch of sophistication to the cabin ambiance
The fit and finish of the interior components demonstrate Jetour’s commitment to quality, challenging preconceptions about Chinese cars in the UAE market.
Flexible Seating Configurations for Every Lifestyle
The Jetour X70 is available as both a 5-seater and a 7-seater SUV, catering to different family sizes and lifestyle needs common in the UAE:
Configuration | Passenger Capacity | Cargo Space (Seats Up) | Cargo Space (Seats Down) |
5-Seater | 5 | 560 liters | 1,480 liters |
7-Seater | 7 | 240 liters | 1,680 liters |
The 7-seater option is particularly popular among larger families or those who frequently host visitors, a common scenario in the UAE’s expatriate-heavy population. The flexible seating allows for easy configuration changes, accommodating everything from weekly grocery runs to family outings to popular destinations like Jebel Jais or the Liwa Oasis.
Climate Control Optimized for UAE Weather
Recognizing the challenges posed by the UAE’s hot climate, the Jetour X70 comes equipped with a robust climate control system designed to combat the intense heat:
- Dual-zone automatic climate control (standard on most trims) allows for personalized comfort settings
- Available independent climate control for rear passengers ensures everyone stays comfortable, even on long journeys
- High-capacity air conditioning compressor cools the cabin quickly, essential for vehicles parked in the sun
- UV-filtering glass to reduce heat soak and protect the interior from sun damage
These features make the X70 well-suited to the UAE’s climate, where temperatures can soar above 40°C (104°F) during summer months.
Practical Storage Solutions for Modern Lifestyles
The Jetour X70 incorporates numerous storage options to keep the cabin organized and clutter-free:
- Large center console with sliding armrest, perfect for storing personal items securely
- Generous door pockets capable of holding 1.5-liter water bottles, a must-have feature in the UAE’s hot climate
- Multiple USB charging ports throughout the cabin, catering to the tech-savvy UAE population
- Available wireless charging pad for compatible devices, eliminating cable clutter
These thoughtful storage solutions make the X70 an ideal companion for both daily commutes in busy cities like Dubai and longer road trips to neighboring emirates or even cross-border journeys to Oman.
Cutting-Edge Infotainment and Connectivity
In today’s connected world, the modern technology in SUVs like the Jetour X70 is a crucial selling point. The centerpiece of the X70’s tech offerings is its impressive infotainment system, designed to keep passengers informed and entertained on the go.
10.1-inch Infotainment Display: Your Window to the Digital World
The Jetour X70 boasts a large, centrally-mounted 10.1-inch infotainment display that serves as the hub for all your entertainment and information needs:
- High-resolution touchscreen with intuitive interface, rivaling systems found in more expensive luxury vehicles
- Split-screen functionality for multitasking, allowing users to view navigation and media information simultaneously
- Customizable home screen with widgets, providing quick access to frequently used features
The crisp display and responsive touch controls make interacting with the system a breeze, even while navigating through Dubai’s bustling Sheikh Zayed Road or Abu Dhabi’s Corniche.
Smartphone Integration: Staying Connected on the Move
Recognizing the importance of smartphone connectivity in the UAE’s tech-savvy market, the Jetour X70 offers seamless integration options:
- Apple CarPlay and Android Auto compatibility, allowing users to access their favorite apps and services directly through the vehicle’s interface
- Bluetooth connectivity for hands-free calling and audio streaming, ensuring safe communication while driving
- Voice command capabilities for safer operation while driving, a feature that’s particularly useful given the UAE’s strict laws on mobile phone use while driving
These connectivity features ensure that drivers and passengers can stay in touch with friends, family, and colleagues, whether they’re stuck in traffic in Sharjah or cruising along the Emirates Road.
Premium Sound System Option: A Concert Hall on Wheels
For audiophiles and music lovers, the Jetour X70 offers an available high-end sound system that transforms the cabin into a mobile concert hall:
- 8-speaker setup with subwoofer, providing rich, immersive sound throughout the vehicle
- Digital signal processing for crisp, clear audio, ensuring that every note is reproduced with fidelity
- Acoustic tuning specifically for the X70’s cabin geometry, optimizing the sound stage for all passengers
Whether you’re listening to local radio stations, streaming Arabic pop, or enjoying international hits, the X70’s audio system delivers an exceptional listening experience.
Advanced Driver Assistance Systems (ADAS): Safety Meets Innovation
Safety is paramount in any family car, and the Jetour X70 doesn’t disappoint. It comes equipped with a suite of advanced safety features that provide peace of mind on UAE roads, from the multi-lane highways of Dubai to the winding mountain roads of Ras Al Khaimah.
Auto Hold Feature: A Boon for UAE Traffic
One standout feature is the Auto Hold button, which is particularly useful in stop-and-go traffic common in UAE cities:
- Automatically engages the brakes when the vehicle comes to a stop
- Releases the brakes when the accelerator is pressed
- Reduces driver fatigue in heavy traffic conditions, a common occurrence during rush hours in Dubai and Abu Dhabi
This feature is especially appreciated by commuters who face daily congestion on routes like the Dubai-Sharjah highway or the Eastern Ring Road in Abu Dhabi.
Comprehensive Suite of Safety Technologies
The Jetour X70 incorporates a range of advanced safety technologies to protect occupants and enhance the driving experience:
- Adaptive Cruise Control: Maintains a set distance from the vehicle ahead, ideal for long drives between emirates
- Lane Departure Warning and Assist: Alerts the driver and can provide steering input to keep the vehicle in its lane, enhancing safety on multi-lane highways
- 360-degree Vision System: Provides a bird’s-eye view of the vehicle for easy parking and maneuvering, particularly useful in tight urban parking spaces common in UAE cities
- Forward Collision Warning: Alerts the driver to potential frontal impacts, a crucial feature in fast-moving UAE traffic
- Autonomous Emergency Braking: Can apply the brakes if a collision is imminent, adding an extra layer of safety
- Blind Spot Monitoring: Warns of vehicles in the driver’s blind spots, essential for safe lane changes on busy highways
These features work together to create a comprehensive safety net, addressing many of the challenges faced by drivers in the UAE’s diverse driving conditions.
Active Safety Systems: Enhancing Vehicle Control
The Jetour X70 also incorporates a range of active safety systems designed to enhance vehicle stability and control:
- Active Steering and ABS (Anti-lock Braking System): Provides better control during emergency maneuvers
- Electronic Stability Control: Helps maintain vehicle stability in challenging driving conditions
- Traction Control: Optimizes grip, particularly useful on sandy or wet roads
- Hill Start Assist: Prevents the vehicle from rolling backward on inclines, a handy feature for hilly areas like Jebel Hafeet
- Tire Pressure Monitoring System: Alerts the driver to under-inflated tires, crucial for maintaining safety and efficiency in the UAE’s hot climate
These features work in concert to enhance the stability and comfort in cars like the X70, making it an excellent choice for road trips and daily commutes alike. Whether navigating the urban jungle of Dubai or embarking on a cross-country journey to the northern emirates, drivers can feel confident in the X70’s safety capabilities.
Powertrain and Performance: Balancing Power and Efficiency
At the heart of the Jetour X70 lies a capable and efficient powertrain that delivers impressive performance without sacrificing fuel economy – a balance that’s particularly important in the UAE market, where fuel prices can fluctuate.
Engine Specifications: Power Meets Efficiency
The Jetour X70 is powered by a 1.5L Turbo engine, a popular choice in the fuel-efficient SUV category:
- Engine Type: 1.5-liter turbocharged inline-4
- Horsepower: 156 horsepower
- Torque: 230 Nm (170 lb-ft)
- Transmission: 6-speed automatic (standard), 7-speed dual-clutch (available)
This 156 horsepower SUV provides ample power for confident acceleration and highway cruising, while the turbocharging technology ensures responsive performance across the rev range. The dual-clutch transmission option offers faster, smoother gear changes, enhancing both performance and fuel efficiency.
Fuel Efficiency Ratings: Easy on the Wallet
Despite its spacious cabin and robust performance, the Jetour X70 achieves commendable fuel economy:
- Combined Cycle: 7.8L/100km (30 mpg)
- Highway: 6.5L/100km (36 mpg)
- City: 9.2L/100km (25 mpg)
These figures make the X70 an attractive option for budget-conscious families in the UAE, where fuel prices can fluctuate. The fuel efficiency is particularly appreciated on long drives between emirates or on weekend trips to popular destinations like Al Ain or the East Coast.
Driving Modes: Adapting to Every Situation
To adapt to various driving conditions encountered in the UAE, the Jetour X70 offers multiple driving modes:
- Eco: Optimizes fuel efficiency for city driving, perfect for navigating through dense urban traffic in Dubai or Abu Dhabi
- Normal: Balances performance and economy for everyday use, ideal for most driving situations
- Sport: Sharpens throttle response and adjusts transmission shift points for a more engaging drive, great for highway overtakes or spirited drives along the Jebel Jais mountain road
- Snow: Adjusts traction control for slippery conditions (useful for desert sand), enhancing the X70’s versatility for off-road excursions
These modes allow drivers to tailor the X70’s performance characteristics to suit their driving style and the road conditions, enhancing both efficiency and driving pleasure.
Suspension and Handling: Comfort Meets Control
The Jetour X70 employs a multi-link independent suspension system, which contributes to its stability and comfort on the road. This sophisticated setup provides:
- Improved handling characteristics, ensuring the X70 remains composed through corners
- Better road-holding ability, crucial for safety at highway speeds
- Enhanced ride comfort, especially on long journeys – a key consideration for UAE drivers who often undertake long inter-emirate trips
The suspension tuning strikes a balance between comfort and control, soaking up road imperfections while still providing responsive handling. This makes the X70 equally at home navigating Dubai’s smooth highways and tackling the occasional unpaved road on weekend adventures.
Value Proposition in the UAE Market: Luxury Without the Premium Price Tag
One of the key factors driving the Jetour X70’s popularity in the UAE is its exceptional value proposition. As a budget luxury car, it offers features typically found in more expensive vehicles at a fraction of the price, appealing to a wide range of buyers in the UAE’s diverse market.
Competitive Pricing Strategy: More Bang for Your Dirham
The Jetour X70 price point is strategically positioned to attract buyers looking for luxury features without the premium price tag:
Trim Level | Starting Price (AED) | Key Features |
Standard | 69,900 | 17″ alloy wheels, fabric seats, 8″ infotainment screen |
Comfort | 79,900 | 18″ alloys, leatherette seats, 10.1″ screen, panoramic sunroof |
Luxury | 89,900 | 19″ alloys, leather seats, ADAS package, premium audio |
X70 Plus | 99,900 | All Luxury features + 7 seats, additional styling elements |
This pricing structure positions the X70 as an attractive alternative to both mainstream and premium brands, offering luxury features at mainstream prices. For many UAE buyers, this represents an opportunity to step into the luxury SUV segment without stretching their budget.
Standard Features vs. Competitors: Raising the Bar
When compared to similarly priced SUVs from established brands, the Jetour X70 often includes features as standard that are optional extras on competitor vehicles:
- Panoramic sunroof: A feature that’s particularly appreciated in the UAE’s sunny climate
- 360-degree camera system: Essential for navigating tight parking spaces in urban areas
- LED headlights and taillights: Enhancing both visibility and style
- Leather upholstery (on higher trims): Adding a touch of luxury to the interior
This generous standard equipment list adds significant value to the X70 package, allowing buyers to enjoy premium features without having to navigate complex option lists or pay for expensive add-ons.
Warranty and After-Sales Support
To further bolster buyer confidence, Jetour offers a comprehensive warranty package:
- 5-year/150,000 km bumper-to-bumper warranty
- 24/7 roadside assistance for the duration of the warranty
- Complimentary maintenance for the first year or 20,000 km
Cost of Ownership Analysis
When considering the total cost of ownership, the Jetour X70 shines:
- Lower initial purchase price
- Competitive insurance rates due to advanced safety features
- Fuel efficiency reducing running costs
- Affordable service and maintenance costs compared to premium brands
Customer Testimonials and Reviews
The true measure of any vehicle’s success lies in the experiences of its owners. UAE buyers have been vocal about their satisfaction with the Jetour X70.
UAE Buyer Experiences
“I was skeptical about buying a Chinese car at first, but the Jetour X70 has exceeded all my expectations. The build quality is excellent, and it has all the features my family needs.” – Ahmed S., Dubai
“As a working mother, I need a car that’s practical and luxurious. The X70 ticks all the boxes, and the price point made it an easy decision.” – Fatima R., Abu Dhabi
Expert Opinions from Local Automotive Journalists
Local automotive experts have also weighed in on the Jetour X70’s performance:
“The Jetour X70 represents a new era of Chinese automobiles. It combines quality, technology, and value in a package that’s hard to ignore.” – Mohammed Al-Futtaim, UAE Auto Magazine
Social Media Buzz and Influencer Perspectives
The X70 has generated significant buzz on social media platforms, with influencers praising its:
- Stylish design
- Tech-forward features
- Value for money
- Comfortable ride quality
This organic promotion has contributed to the model’s growing popularity among younger UAE buyers.
Jetour’s Growth Strategy in the UAE
The success of the X70 is just the beginning for Jetour in the UAE. The company has ambitious plans to expand its presence and offerings in the region.
Dealership Expansion Plans
Jetour is actively expanding its dealership network across the UAE:
- New showrooms planned for major cities
- Service centers strategically located for customer convenience
- Virtual showroom experiences to complement physical locations
Marketing Initiatives Targeting Local Preferences
Understanding the unique tastes of UAE consumers, Jetour is tailoring its marketing efforts:
- Partnerships with local influencers and celebrities
- Sponsorship of popular events and sports teams
- Focus on digital marketing campaigns highlighting the X70’s features
Potential for Future Model Introductions
Building on the success of the X70, Jetour has hinted at bringing more models to the UAE market:
- The larger Jetour X90 Plus, catering to those needing even more space
- A compact SUV for urban dwellers
- Potential introduction of hybrid and electric models to align with UAE’s sustainability goals
Conclusion: A New Contender in the UAE’s Automotive Landscape
The Jetour X70’s boom in demand in the UAE is no accident. It represents a perfect storm of attractive design, advanced features, and competitive pricing. As a Chinese luxury SUV, it has successfully challenged preconceptions about Chinese cars in the UAE, offering a compelling alternative to established brands.
Key takeaways:
- Value Proposition: The X70 offers luxury features at an affordable price point.
- Family-Friendly: With spacious seating and advanced safety features, it’s an ideal family car.
- Technology Forward: The modern infotainment system and driver assistance features appeal to tech-savvy UAE buyers.
- Efficiency: The 1.5L Turbo engine balances performance with fuel economy.
- Growing Brand: Jetour’s expansion plans suggest long-term commitment to the UAE market.
As the UAE car market continues to evolve, the Jetour X70 stands as a testament to the changing dynamics of the automotive industry. It proves that with the right combination of quality, features, and pricing, new entrants can make a significant impact, even in a competitive market like the UAE.
Whether you’re in the market for a spacious 7-seater SUV, a comfortable road trip companion, or simply an affordable luxury SUV that doesn’t compromise on features, the Jetour X70 deserves a closer look. As Chinese cars in UAE gain traction, the X70 is leading the charge, redefining expectations and offering UAE drivers a fresh perspective on what a modern SUV can be.
With over 5 years of dedicated experience in the automotive industry, I am passionate about all things automotive. My journey began with a deep curiosity for automobiles, which led me to delve deeper into their mechanics, technology and trends. My expertise spans various aspects of the automotive world, from the latest electric vehicles to classic car restoration techniques. Through my articles, I aim to share my knowledge and insights, helping readers stay informed and inspired in the fast-paced world of the automobile.